WORLD
OF BARBIE

OVERVIEW
An immersive experience based on one of the biggest toy brands in the world, inspiring, engaging and innovative - step in the real world of Barbie.
client
MATTEL, KILBURN LIVE
DELIVERABLES
FULL DESIGN
ONGOING DESIGN
YEAR
2022-PRESENT
Role
ART DIRECTOR
& LEAD DESIGNER
OVERVIEW
The whole experience is shaped like a small town, where different buildings teach different careers - from an austranaut to a scientist - in an engaging way. The educational aspect of the experience is further supported by the Museum of Barbie, featuring rare vintage items and modern doll collections.